Hertz

HERTz Iceland

I have been driving and capturing the cars of Hertz Iceland for years. Few places in the world are better explored by car than Iceland—endless roads cutting through lava fields, winding past glaciers, and disappearing into the misty fjords. Shooting for Hertz, I have been shooting their rental cars in the heart of these landscapes, where every turn reveals something wilder, more remote, more surreal. Because in Iceland, the journey is just as breathtaking as the destination.